Blog

Why We Don’t Do Long Lists

From time to time I am sent a request for a count or quantity and as selection criteria I am given a long list of job titles or industries from which the client asks us to match against. In 2012 we ...

Powerful tools to run your business

Work like you’re in the office. Even when you’re not. Working from anywhere means more than just managing your emails. It means being able to do everything you can ...

Is race still a valid marketing and selection differentiator?

It is well know that the subject of race is highly emotional issue in our country! But what about when it comes to marketing? Is race still a valid marketing and selection differentiator? I don't know what the answer ...

Make your direct marketing work for you with a well constructed value proposition

A value proposition is a crystal clear statement of how your product or service solves the customer problems and delivers benefits that improves their situation. In our business I get to see tons of direct marketing. As data owners we get ...

We’re Launching our Blog Soon!

Please check our blog soon for news updates from us as well as tips and tricks on how to get the most our of your direct marketing efforts.