Why We Don’t Do Long Lists

From time to time I am sent a request for a count or quantity and as selection criteria I am given a long list of job titles or industries from which the client asks us to match against. In 2012 we made a decision that we would not do selections based on long lists of anything. Our reason for doing this is ...


A value proposition is a crystal clear statement of how your product or service solves the customer problems and delivers benefits that improves their situation. In our business I get to see tons of direct marketing. As data owners we get to be involved with many direct campaigns. Some campaigns fly and deliver great results and some just never get going at ...