Data Hygiene


On every campaign, you should feel confident that the marketing list you are using will be accurate and deliverable. If you’re using an outdated list, you’ll end up wasting resources on returned mail, bad addresses, and other inaccurate contact information.


Through a full suite of data hygiene services, Interactive Direct will ensure that the contact information on your file meets current industry standards when it comes to postal delivery, email delivery, and phone connect rates. We can confirm if the intended recipient is no longer at that address, or help to find their new address by comparing real-time information on multiple public and private databases.