Interactive Direct Business Database
Our business revolves around direct marketing to our own Interactive Direct Business Database which compromises of over 180 000 of Southern Africa’s leading business people with their contact details carefully compiled and permissioned.
Over the years we have learned that the only way to create an effective database is to carefully compile each individual record. Our research team is faithful to this principle and handles each record on our database with care.
There are many cheap and nasty databases available out there but we do not compete in that space. Our clients are the discerning marketers who want to market the products and services effectively, accurately and efficiently by using a quality database.
Records can be selected from the Interactive Direct Business Database by the following criteria:
- Type of Industry
- Type of management (Such as Financial Managers, Marketing Management or IT Management)
- Level of management (CEO, Director level, General Management, Line Management etc)
- Size of company (measured by number of employees)
- Geographic region (by province or city)
- Gender
- Ethnic group (W/C/A/B)
- JSE listed or subsidiary of JSE listed company
- Is company foreign or locally owned.
- Or any combination of the above
Email Marketing
Interactive Direct uses email as a means of communicating your business message to your ideal target market. We have been utilizing email marketing from the beginning and we have a wealth of knowledge and experience using this medium.
Email marketing is all about relationship building. It has become an immensely popular medium because it is much cheaper than most other forms of communication. It is also measurable and lets you deliver your message to the people (unlike a website where the people have to come to your message). Finally, WHEN utilized correctly, it becomes one of the most valuable online marketing tactics.
